- Tesoro lets players earn in-game currency through everyday retail purchases.
- Retailers only pay when purchases are verified, making the model performance-driven.
- The seed round was co-led by Treasury and TK MediaTek Ventures.
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Rewards platform Tesoro XP has raised $5.4 million in seed funding to accelerate its core product and partnership roadmap.
Tesoro said it will also use the funding to expand its SDK and publisher tools, grow its merchant and publisher networks, and grow its team ahead of a planned Q1 2026 launch.
The platform enables game publishers to integrate retail-supported rewards into games, helping players earn in-game currency from everyday purchases.
The seed round was led by Treasury and TK MediaTek Ventures, with Treasury founding partner and Acorn co-founder Jeff Cruttenden joining Tesoro’s board and TK’s Jim Ward participating as an observer.
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Tesoro XP was founded by CEO Sami Khan, CTO and President Beau Button and Tim Mahler, all of whom have prior experience building Atlas Reality.
“Players often feel left out of today’s top games when they can’t access the latest items in the game,” Khan said. “Publishers want to monetize virtual currency, but they don’t care who pays for it.
“Retailers are already spending billions on marketing, and Tesoro connects those budgets to the gaming world in a way that is performance-based, trackable, and a win for everyone.
“For the first time since microtransactions were introduced into gaming, Tesoro is creating the next generation revenue model for free-to-play games. And for brands, we’re creating a marketing platform that drives loyalty outside of closed-loop systems.”