- China is a major market for UK business, supporting more than 370,000 British jobs.
- More than 10,000 UK businesses export to China each year across a range of sectors.
- The trade body said the mission underlines the UK’s ambition to compete globally in sports and interactive entertainment.
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Uki marks a first for the UK games industry as British studios join a UK government-backed trade and cultural delegation to China led by Prime Minister Keir Starmer.
The delegation also includes Maria Syens, UK chair of Ustwo Games, and Donna Orlowski, UK member of Chucklefish, who join Keir Starmer and Peter Kyle to promote the global appeal of British-made games.
Ueki said the move marks the first time the UK games industry has joined a government-backed delegation to China, reflecting its growing role in the UK creative economy.
The trade body’s involvement supports its Made in UK campaign, which promotes the sports sector as a globally successful British industry that drives exports, inward investment and high-skilled jobs.
continuous support
The visit comes at a crucial moment for UK business as it is part of wider efforts to support more than 370,000 jobs and more than 10,000 British exporters across a range of sectors.
UK-made games are some of the most creative, commercially successful and culturally influential in the world,” said UK CEO Nick Poole OBE.
“Supporting Chucklefish and the US2 Games on this historic mission sends a clear signal that the UK believes in its games industry and is serious about supporting it to compete and win on the world stage.
“This is what Made in UK is all about: British creativity, British business and British success on the international stage.”