- UK studio Playbit is developing Hay Day Match.
- In the Match-3 spinoff, players will help Mavis and uncover the secrets of the countryside.
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Hay Day Match is a new Hay Day mobile spinoff that will be entering early access soon, taking advantage of Supercell’s long-running IP.
Taking inspiration from the 2012 original, Hay Day Match will give fans in India, Indonesia and the Philippines access to a new match-3 puzzler for a limited time later this month.
As Spotted by MobileGamer.bizSupercell is relying on UK-based casual mobile games studio Playabit for development. The company was founded in 2021 and has been operating independently since November 2024.
Challenges of rural areas
Very little is currently known about the Hay Day match other than its Match-3 status. It is expected that players will find this spinoff “casual but rewarding” with bells, leaves and pumpkins to swipe, challenges to solve, and a puzzle adventure to discover.
Gamers will uncover the mysteries of the countryside while helping Mavis, one of Hay Day’s tutorial characters and the face of Hay Day Pop’s previous Hay Day puzzle efforts. Supercell canceled that soft-launch match-3 title in 2020 and shut down the servers in February 2021.
More recently, in January 2026, Supercell spoke openly about its canceled projects and the role of failure in creativity.
Mavis takes center stage again in the Hay Day match as the IP takes another crack at the genre, but this time in new hands.
PocketGamer.biz has contacted Supercell for comment.