- ByteBrew positions this offering as a new internal growth lever that boosts retention and monetization.
- At the heart of the network is Ctrl, its proprietary AI engine trained on petabytes of app data.
- In testing on 100,000 users, ByteBrew reported a 45% increase in LTV and a 187% increase in initial retention.
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All-in-one analytics platform ByteBrew has launched ByteBrew Ads, an AI-powered cross-promotion ad network designed to help studios grow their app portfolios through performance-targeted advertising.
Positioned as a new growth lever for developers, ByteBrew said its new offering enables studios to run campaigns that identify high-value users within their existing apps and convert them into titles in their portfolio.
The company further said that this approach allows teams to retain valuable users internally while unlocking new monetization opportunities.
mobile ad integration
At the core of the network is Ctrl, ByteBrew’s proprietary AI targeting engine. Trained on petabytes of app data, Ctrl predicts which users are most likely to meet campaign goals and routes them to the studio’s portfolio based on LTV or retention goals.
In a recent open market study involving 100,000 users across five test games, ByteBrew reported a 45% increase in LTV and a 187% increase in initial retention among users targeted by Ctrl.
Mobile-first ad units integrate into existing interstitial and rewarded video placements, while built-in attribution tools provide self-reporting measurement and creative-level performance data.
Bytebrew said the network operates on a self-service model, allowing teams to launch campaigns directly within the platform.