- The IPO is expected to be priced between $26 and $30 per share, implying a valuation of up to $5.17 billion.
- Liftoff is targeting earnings of up to $762 million, excluding shares sold by existing shareholders.
- Goldman Sachs, Jefferies and Morgan Stanley are leading the offering as joint book-running managers.
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Liftoff Mobile has launched the roadshow for its proposed initial public offering (IPO) as it moves towards a potential listing on the Nasdaq Global Select Market.
The company has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) for an offering of 25.4 million shares, with an additional 3.81 million shares available through a 30-day overall allotment option.
The IPO, under the ticker symbol “LFTO,” is expected to be priced between $26 and $30 per share, implying a valuation of up to $5.17 billion.
Additionally, the mobile app marketing firm is targeting revenue of up to $762 million, although it will not receive proceeds from secondary shares sold by existing shareholders.
revenue growth
The offering is being led by Goldman Sachs, Jefferies and Morgan Stanley as joint lead book-running managers with a broad syndicate of global investment banks.
Founded in Redwood City, California, Liftoff provides performance marketing and monetization tools that help mobile app developers acquire users and grow their business.
The company reported that its core advertising revenue grew 40% in the nine months ended September 30, and its platform now reaches approximately 1.4 billion daily active users worldwide.
Liftoff was formed in 2021 following the merger of Liftoff and Vungle, both Blackstone portfolio companies. In 2024, the company secured a minority investment from General Atlantic at a valuation of $4.3 billion.